About

Hi, I'm Shoham.

I'm a UX / UI designer focused on modernizing complex B2B SaaS products — turning legacy flows into clean, design-system-driven experiences that merchants and end users actually enjoy using.

Most of my work lives at the intersection of payments, billing, and merchant tooling. I love taking dense workflows apart, finding the two or three things that really matter, and rebuilding the experience around them.

When I'm not designing, I'm usually prototyping side projects, reading about behavioral design, or sketching ideas for community products that feel small, safe, and human.